SJR / The process

From player to instrument.

Every SJR begins by understanding the player, then finding a direction for sound, feel, materials, and character.

06 / Working stages
Early-stage guitar body, neck, and fingerboard arranged in a working shop

01 / The starting point

Where the direction
begins.

The first step is establishing a clear direction for the instrument before detailed choices take shape.

02 / The conversation

Start with
the player.

How do you play? What styles shape your sound? What should the instrument feel like—and what personality should it carry?

  • Playing style
  • Sound + feel
  • Visual direction
  • Personal priorities
SJR Custom Guitars crest featuring Texas and two guitar headstocks, marked EST. 2026
Vertical figured wood blank with a drawn guitar-body outline
Black SJR headstock with cream tuner buttons in a red-lined case

03 / Materials + direction

Materials with
a purpose.

Bodies may include Figured Maple, Mahogany, and Ash. Confirmed fingerboard woods include Rosewood, Ebony, and Maple; headstock options include Ebony, Maple, Rosewood, and Mahogany.

04 / Specification

Turn direction
into decisions.

The conversation becomes a working specification that keeps the player's priorities, materials, and overall direction aligned.

SPEC / MATRIXPlayer requirementsModel directionMaterials + components

Final selections are documented before the build moves forward.

05 / The build

The direction
takes form.

Once the direction is agreed, the instrument begins to take form through the build and assembly stages.

Figured single-cut guitar body with routed cavities and a tapered center stripe
Bound single-cut guitar body shown during an in-progress finish stage
Routed figured guitar body with bridge hardware test-fitted
Completed blue semi-hollow SJR guitar

06 / Setup + final instrument

Ready to become
your SJR.

Setup is the final stage before the completed instrument is ready for its player.

Start your build